Description
Module 1: Digital Marketing Fundamentals
– Overview of digital marketing channels.
– Developing a digital marketing strategy.
– Metrics and analytics in digital marketing.
Module 2: Social Media Marketing
– Social media platforms and strategies.
– Content creation and social media management.
– Social media advertising.
Module 3: Search Engine Optimization (SEO)
– SEO principles and techniques.
– On-page and off-page SEO.
– SEO tools and analytics.
Module 4: E-commerce Strategy and Implementation
– E-commerce business models.
– Building and managing e-commerce websites.
– Payment gateways and security.
Module 5: Digital Advertising and Analytics
– Online advertising platforms (e.g., Google Ads, Facebook Ads).
– Display advertising and retargeting.
– Performance tracking and ROI measurement.
